International & Classic flavours from CCD’s ‘Magical Brews’ are here!
Tastes that will leave you spell bound this season
~ India’s leading coffee chain launches a new range of hot brews to warm up your day this festive season~
Chennai, November, 2016: It’s the most wonderful time of the year! Celebrating the holidays and the fresh chill in the weather with family and friends are one of the many things to love about this season. India’s favourite neighbourhood, Cafe Coffee Day (CCD) as expected is here to add a dash of MAGIC to the season with the launch of ‘Magical Brews’ a new range of indulgent and irresistible hot brews that will add to the festive delight. Magical Brews introduces a selection of five delicious beverages crafted to leave you spellbound!
Customers will be spoilt for choice at the variety of delicious hot brews on offer with Magical Brews. The options range from cappuccino to latte, to hot cocoa. You name it and its there for your taking! These new offerings range from globally popular flavours to classic Indian favourites. CCD has always been at the forefront of hosting new and memorable experiences; with Magical Brews, it perfectly captures the delight and hearty emotions of festivities this season.
Magical Brews begins with a range of coffee based variants. Garnished with a swirl of whipped cream, drizzled with cocoa topping and dried cranberries, the Cranberry Latte is nothing short of enchanting. Next in line is the sinful Red Velvet Latte, a signature flavoured coffee with a secret twist of whipped cream and red velvet topping drizzled on top. Also in the offing is the mystical Inverted Cappuccino, presenting the classic cappuccino turned on its head with steamed milk and a coffee ring, topped with foamed milk.
Chocolate lovers can now relish the taste Gourmet Hot Cocoa, a hot chocolate blend with a cream swirl, garnished with crunchy oreo cookies and the Cranberry Hot Cocoa which brings a mix of cranberry flavor with creamy hot chocolate garnished with a swirl of whipped cream drizzled with cocoa toppings and dried cranberries, truly capturing the essence of winter.
Commenting on its latest launch for the season, Venu Madhav, CEO, Cafe Coffee Day, said, ‘With every season, we innovate and introduce new and exciting menu additions for our patrons. With Magical Brews, we have struck a balance between international and classic beverages that will appeal to our vast and diverse patrons across the country. This menu highlights our tireless effort which always ensures a new experience at our cafes and little bit of magic to your moments spent at CCD. Walk in this season and enjoy your favourite cuppa at our outlets.”
CCD’s enchanting range of hot brews starts at Rs. 120/-. So this season, transform your ordinary evening into a magical one with ‘Magical Brews’ available at all CCD outlets across the city.
CCD is India’s largest café chain in terms of number of café outlets as of December 31, 2014 (source: Indian Coffee Industry Overview, March 2015, Technopak (“Technopak, March 2015”)) and operates through Coffee Day Global Limited (“CDGL”), a subsidiary of Coffee Day Enterprises Limited. CCD has pioneered the coffee culture in the chained café segment in India (source: Technopak, March 2015) and opened its first café in Bengaluru in 1996. CCD’s menu ranges from a mix of hot and cold coffees and include several food options, desserts and pastries. In addition, CCD brand merchandise and accessories such as coffee mugs, coffee machines, travel mugs, etc. are available at the cafés.