STERLING REDEFINING THE INDIAN HOLIDAY LANDSCAPE
Sterling to deliver curated experiences and unique experiential holidays
Relaunches brand to reflect new service philosophy
Rolls out blueprint to be “The leading holiday brand in India” and enable consumers to “Holiday Differently”
Expects to double room inventory in the next 4-5 years through the management contract route
Expanding resort footprint to over 50 locations in the same period
Chennai, December 13: Sterling Holiday Resorts Limited today unveiled its new, contemporary brand in keeping with its new service philosophy of delivering Experiences & Discoveries. Riding on this, Sterling has charted a road map to become “The leading holiday brand in India”.
