RAY-BAN REMASTERS THE AVIATOR
A new icon is born. Inspired by the timeless cool of the Aviator, meet The General: uncompromising, bold… definitely shameless. Remastered for the 21st century, The General toughens up the curves of the Aviator for a sharp silhouette that embodies retro confidence.
Brave. Iconic. Fresh. With The General, every outfit is as classic and upfront as the shape that inspired them. Be subtle and let The General update a white tee and jeans. Or go all out and pair them with a camo print jacket and lace-up boots: a look that’s as strong as the frames it’s built around.
The General’s durable, utility-feel encapsulates the key features of the look, updating your SS17 wardrobe in one swift move. With stylish, military-look rims and a double bridge, the design looks to the original Aviator, whilst making a statement all of its own. Retro but modern, it doesn’t just grab attention – it demands it.
First created back in 1987 as a tribute to Lieutenant Douglas Macarthur, today’s design has been reinterpreted in a modern key. With a range of colors and gloss finishes to choose from, they can be incorporated into your look as both sunglasses and optical lenses. And do it your way. Cool metallic, classic black, military green or the sun-soaked desert cool of a copper flash gradient: there’s a choice of 4 colors for the optical frames and 8 lens colors and gradients for the sunglasses.
AVAILABLE STYLES: The timeless appeal of the Aviator. The spirit of innovation. An icon in its own right. With The General, do iconic your way.
RB3561 – The General sun, with iconic square full metal shape, new ultra-fine flat temples and classic havana acetate temple tips. Frames available in refined gold, black and silver, and rich new tones of bronze, light bronze and medium bronze. The high quality lenses come in a variety of colours including: classic green, polar green, blue gradient, grey and copper flash gradient, and soft multi-gradient options.
RX6389 – The General optical frames, designed for an urban generation of trend setting optical wearers. The super-fine full metal frame is available in sleek tones of gold, black, silver and light brown, and is fitted with smooth acetate temple tips and adjustable nosepads to ensure a light, resilient style for a personalised fit and essential all day comfort.
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Luxottica Group S.P.A.
Luxottica is a leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Its portfolio includes proprietary brands such as Ray-Ban, Oakley, Vogue Eyewear, Persol, Oliver Peoples and Alain Mikli, as well as licensed brands including Giorgio Armani, Burberry, Bulgari, Chanel, Coach, Dolce&Gabbana, Michael Kors, Prada, Ralph Lauren, Tiffany & Co. and Versace. The Group’s global wholesale distribution network covers more than 150 countries and is complemented by an extensive retail network of over 7,200 stores, with LensCrafters and Pearle Vision in North America, OPSM and LensCrafters in Asia-Pacific, GMO in Latin America and Sunglass Hut worldwide. In 2015, Luxottica posted net sales of approximately Euro 9 billion and approximately 79,000 employees. Additional information on the Group is available at www.luxottica.com.
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