7UP TEAMS UP WITH A.R RAHMAN
TO LAUNCH ‘7UP THAMIZH NAATTIN KURAL’ VOICE HUNT
~ 7 Lucky Voices from Tamil Nadu to Perform ‘Live’ on Stage with A.R Rahman ~
Chennai, November 17, 2017: Popular beverage brand, 7Up, has joined hands with renowned music maestro, A.R Rahman, to launch ‘7Up Tamizh Naattin Kural’ – a state-wide voice hunt. In what promises to be a celebration of the spirit and vibrant talent of Tamil Nadu, ‘7Up Tamizh Naattin Kural’ is inviting entries from across the state, with a chance to be one of 7 lucky voices to sing with A.R Rahman on stage.
7Up will be running an extensive media campaign across radio, TV and outdoor mediums featuring, A.R Rahman, inviting people to participate in ‘7Up Tamizh Naattin Kural’ via toll-free number 18001200077. In addition, starting today, specially crafted 7Up mobile recording studios will be visiting over 200 locations across 15 top cities in the state, giving people a chance to record their entries in the 7Up studio.
Speaking at the announcement, A.R Rahman said, “Wherever in the world I go, I remain at heart, a proud Tamilian. This land has been an integral part of my musical journey, and I am delighted to partner with 7Up Thamizh Naattin Kural to celebrate the spirit of this land. Whenever I discover a new melody or a new beat, I feel a special thrill. I feel equally excited now as I look forward to hearing the unique talent that resides on this land and to finding seven new voices to sing with me on stage at my next concert in Chennai.”
Elaborating on the new campaign, Vipul Prakash, Senior Vice President – Beverage Category, PepsiCo India said, “7Up is a well-loved brand in Tamil Nadu, and has led several refreshing campaigns to bring together the youth through platforms like cricket, dance and drama. Now, ‘7Up Thamizh Naattin Kural’ is our way of saluting the state’s rich and vibrant talent, and we are honoured to partner with musical genius, A.R Rahman for this initiative. Music is a remarkable unifier, and through this campaign, we look forward to bringing together talented young voices with a chance to sing with the legendary music maestro.”
A refreshing lemon-lime flavored non-caffeinated beverage from PepsiCo, 7Up has been one of the most loved beverage brands in Tamil Nadu for over two decades, with well-loved campaigns like 7Up Pattalam and 7Up Upstarters. The brand’s new initiative, ‘7Up Thamizh Naattin Kural’, will create a unique musical platform for singing talent from across Tamil Nadu to participate in.
The 7Up mobile recording studios will be visiting colleges and popular locations across Chennai, Coimbatore, Cuddalore, Erode, Madurai, Vellore, Kanchipuram, Nagarcoil, Salem, Tiruvannamalai, Tiruchirappalli, Tripur, Tirunelveli, Thoothukkudi and Karaikudi.
Participants will also be able to submit their entries by calling toll-free number 18001200077, and recording his/ her voice.
The top 20 contestants shortlisted from all the entries received, will be invited to Chennai to perform in front of a jury panel. The 7 best singers will be selected from this audition and will train with Mr Rahman’s team. They will then perform on stage at a live concert to be held in Chennai in January 2018 to mark 25 years of A.R Rahman’s timeless music. One lucky winner among the seven finalists will also be awarded a one-year scholarship at AR Rahman’s globally renowned KM Music Conservatory.
To know more about 7Up Spirit of Tamil Nadu and for terms of participation, please log onto www.7up.in
About PepsiCo India:
PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 62 plants across foods and beverages. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker.
PepsiCo’s growth in India has been guided by “Performance with Purpose”- our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in
