MiniRoo presents Whimsical Wonderland, a one-day pop up for parents and kids; On 2nd August at Crowne Plaza
An Exhibition of 50+ Brands for Parents, Pregnant Mothers, Grandparents and Kids
Imagine a day filled with the best screen-free toys, affordable festive wear, accessories and footwear, delicious organic food, unlimited choice of stationary, gifting & school supplies and every essential product for a pregnant mother and new-born. All this and more ONLY at MiniRoo’s one-day exhibition – Whimsical Wonderland.
MiniRoo, a brand conceptualized by Aditi Prasad and Vishwa Dave, constantly strives to empower parents by giving them access to the best kids’ brands from across India and also the world.
The pop-up brought over 50 kids’ brands to Chennai, many of whom made their debut in the city for the first time on AUGUST 2 at Crowne Plaza, Chennai.
Athena Toys, the leading toy distributor brand in India, is bringing award winning toys like Skillmatics and Think Fun Toys aimed at Ages 4-12; while brands like Toycra brought internationally acclaimed toys like Lalaboom, Magnatiles, Fat Brain Toys, etc for kids of all ages. Brainsmith showcased their entire range of montessori toys that aids early brain development from the newborn stage.
For little dudes and fashionistas aged between 0-12 years, brands like Asthetika Kids, Love The World Today, Lil Pitaara and Swa.Daze brought clothing in vivid prints for the upcoming festive season!
The pop-up also showcased shoes from Moshi Babies, the world’s first functional footwear brand for babies and toddlers, designed after 7 years of intensive reseAarch in Seoul University.
The brand Hungry Bums brought their entire guilt-free meal range for kids such as Sprouted Ragi and Moong Dal Cereal, Oats Crackers, Almond flour cookies and more.. Their products have No preservatives, No added sugar, No colour and are yet 100% TASTY!
New parents had a host of products to choose from for their newborn from brands like Lil Bontre and Bee Little that showcased 100% muslin cotton swaddles, baby clothing, room decor and more. Soul Slings brought along their 100% hand-woven cotton baby carriers. With new-age parents taking the sustainable route for future generations, A Toddler Thing and SuperBottoms also showcased their cloth diapering collection at the event.
Pregnant ladies were also able to indulge by browsing through maternity wear and nursing gowns from Lil Bontre and Needle On Point; and also explore multiple skin care and wellness options such as stretch mark creams, breast-feeding teas, new born baby massage oils, diaper rash cream etc from The Moms Co and Anise which makes products that are 100% toxin free.
DinoStaury, is a series of children’s books designed to impart culture and value-based learning to the modern Indian family through its books and Higginbothoms showcased their world-class collection of books for the entire family.
MiniRoo believes in the power of such events in making parents aware of the best, most quality conscious brands out there that make products for kids and young adults. The pop-up was carefully curated, and every brand was hand-picked to ensure maximum value addition to every child’s growth; and every parent’s journey!
Build A Library Project:
This time, MiniRoo also partnered with Rotary Next Gen in their ‘Build a Library’ project. With a single mission of making every child enrolled in school in Chennai to read, and read for fun and meaning, this project aims setting up libraries in underserved communities/schools across Chennai. They will help build a library at Panchayat Union School, Ezhil Nagar. New and slightly used story books, picture books, coloring books, dictionaries, encyclopaedias and novels in English and Tamil were dropped off by various donors at MiniRoo’s Event on August 2nd. Donors got e-certificates and letter of appreciation for all their amazing efforts!
Mothers and entrepreneurs, Aditi and Vishwa are also friends! On a play date, in 2017 with their boys, they were discussing products for kids they use and it dawned upon them that there are so many new and high quality products right here in India that aren’t reaching people in South India! Hence, MiniRoo’s Whimsical Wonderland was born to be that one-stop platform to connect good and high quality brands to parents and kids.
Vishwa graduated from Stella Maris College with a undergraduate degree in BA Economics. She then went on to work for renowned advertising agency Ogilvy and Mather, where she played a key role in contepulatising and executing large scale events for their clients. Her experience in events led her to take a keen interest in luxury retail. She then worked in the luxury retail sector with companies like Evoluzione, GAP, Calonge and more. She is an independent luxury retail consultant and has done niche events with brands like VAPH, GAP, Phoenix Market City and Vogue’s Fashion Editor Anaita Shroff Adajania. She is also the co-founder of Villa 17, an affordable luxury home store in Chennai.
Aditi graduated with a law degree (BSL LLB) from ILS Law College, Pune and a Masters in Public Policy from the Lee Kuan Yew School (LKY) of Public Policy, Singapore. She then went on to work at the LKY School’s Executive Education in creating and implementing programmes for senior most government officials across Asia. She returned to India to head the China Studies Center at IIT Madras as project associate. Discovering her passion for education, she founded Robotix Learning Solutions (a S.T.E.M robotics education company) and Indian Girls Code (a free programme to bridge the gender gap in STEM and empower underprivileged girls across India). Robotix also launched 2 coding toys internationally for the STEM education market. She has been a speaker at TEDx Mumbai Gateway, TEDx Chennai and UNESCO.