Let your Hair Loose
This Independence Day with Meera’s Freedom Offer
Chennai, 13th August, 2018: Meera, the household brand of millionsfromthe house of FMCG major CavinKare introduces exciting offers for the 72ndyear of India’s Independence. Free your tresses from dryness and dullness this Independence Day with Meera Strong & Healthy shampoo and MeeraHairfall Care Shampoo infused with the goodness of Indian herbs as they are made available in special prices to celebrate the spirit of liberty.
As part of the Freedom offer, on purchase of the 180 ml bottle of the Meera shampoo which is available forRs. 118 can be now purchased fromRs. 98 onwards and the 650 ml bottle which is usually available for Rs. 450 can be availed fromRs. 320 onwards. The nature based Meerashampoos are filled with the wholesomeness of shikakai, kunkudukkai and the protein-rich badam which gently washes the hair while deeply nourishing the scalp.
Meera ‘Strong and Healthy’ shampoo and ‘Hairfall Care’ shampoo is now available across retail outlets, kirana stores and e-commerce portals.
About Meera : Meera is one of the flagship brands of CavinKare which is in its 27th year of delivering strong and healthy hair. Meera boasts of a portfolio like Shampoo, Herbal Powder, Coconut Oil, Herbal Oil, Conditioner and Hair Wash Paste, stressing on wholesome health for hair. The brand derives its strengths from deep understanding of traditional Indian practices and giving it to consumer in easy-to-use contemporary formats. The brand ‘MEERA’ evokes immense respect from both consumers and retailers which only a few other brands can claim and is one of the trusted household brands of South India.
About CavinKare Pvt. Ltd: CavinKare is a diversified FMCG major with business interest in personal care, professional care, dairy, snacks, foods, beverages & salons. The brand portfolio consists of Shampoos (Chik, Meera, Karthika and Nyle), Hair Wash Powders (Meera&Karthika), Coconut Oil (Meera), Fairness creams (Fairever), Deodorant & Talc (Spinz), Pickles & Snacks (Ruchi, Chinni’s&; Garden), Hair Colours (Indica), Retail Salon Products (Raaga Professional), Beverages (Maa), Dairy (Cavin’s), and Beauty Salons (Green Trends & Limelite). Most of the brands are clear winners in their respective product categories. A dedicated R&D center equipped with latest equipment and technologies constantly supports the divisions in their endeavor. Today, with a turnover of over Rs. 1600 crore, CavinKare has achieved significant milestones and a competitive edge with sound understanding of mass marketing dynamics and has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate mission ‘we shall achieve growth by continuously offering unique products and services that would give customers utmost satisfaction and thereby be a role model’.
